How the leading sports store attracts its customers

Tilly’s is an American based retail clothing company, which is originally called as World of Jeans and Tops. They sell branded sports clothing, shoes, accessories, etc. There are both retail shops as well as online shops. They are mainly concentrated in outdoor sports products. As customers are shifting from retail shopping to online shopping, e-commerce portals are increasing day by day. And it brings relentless competition for these sites. Their products are affordable to all types of customers, as they sell mass market brands like adidas, converse, Nike etc. and premium brands like vans. 

They are dealing mainly with sports products which are affordable middle income customers. As in America, sports culture is high; Tilly’s make it attractive for its customers by providing a wide variety of offers. As they provide different offers in different brands, customers are ready to buy their products. And it makes them stick to this website as there are a less number of sites which is concentrated in sports products. 

Tilly’s opened many stores when compared to the first opened store in 1982 in Los Alamitos. Tilly’s mainly focused on customers who use action sports products and provide them with the most relevant brands. In its flagship store, they put more emphasis on new brands like toms, bohman etc. and there is less emphasis on surf and skate brands.

The company is betting big on e-commerce. At present, e-commerce contributed about 12% of total sales, which is expected to reach 30% in the near future. However, recent trends in same store sales are painting a gloomy picture, as displayed by lower sales growth.

Tilly’s provide offers to its customers by providing flat discounts, flash sales, coupons, special offer etc. 

About Tilly’s coupon     

One of the amazing offers provided by Tilly’s is tillys coupons. Issuing coupon will attract the customers, as they are interested in sites which provide astonishing deals. They use email to send coupons to customers. Customers can sign up with the company’s website and they stand a chance to win coupons at the time of promotion deals as well as at the time of special days. Tilly’s coupons are also available in other sites which provide coupons. Customers can follow them in social media like, LinkedIn, twitter, pinterest etc. The site provides coupons in social media to attract more customers and follow their pages. 

Tilly’s coupon code can be entered at the time of check out and the customers will get the discount or cash back according to the coupon which they got or purchased. At the time of checkout, the customers have the option to enter their promotion code under the payment mode. 

Discount coupons offered like target coupons are not limited to plain vanilla lower sales price. Offering free-shipping, when the order is placed through a mobile device is one of the several novel promotional approaches adopted by the company. Tilly’s also offers special day / special season coupons. Back-to-school discount offers which include offering a percentage reduction on a single item, mostly apparel wear targeting teens is one such example.

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